The year 2020 will have been, for all of us, a period of profound questioning. Faced with the health crisis, we had to take a step back to learn how to operate but also to communicate differently. The question was: How can we continue to make sense and meet the needs of our community in the current context?
For the Hast team, this reflection on the role of brands was a continuation of that started in 2019 in the face of ecological challenges. The year will therefore have been unusual and difficult in many ways, but undoubtedly fruitful. We have learned strong lessons from it to continue to be faithful to our values and commitments.
Looking back on a year full of twists and turns and, above all, learning!
Towards an ever stronger commitment
This year started off with a bang and quickly confirmed our desire to go further in our ecological and educational commitments.
Better monitoring of the life cycle of our products
It is in Hast's DNA to offer you quality products at prices that seem fair to us. But in 2020, we didn't want to stop there! We had the idea of supporting you as much as possible in the rest of the life cycle of our products.
To do this, we have collaborated with the ecological laundry brand Les Petits Bidons. Based on Marseille soap, this responsible laundry detergent ensures the softness of our clothes, while protecting our environment. Because a product that lasts is a product that we take care of! Remember that every day, more than 17,000 washes are done in France, so making the right choice for your clothes and for our planet is more important than ever.
With this in mind, we decided to give you more tips on how to take care of your clothes and extend their lifespan. So we've written a series of articles to help you learn how to pamper your shirts and other clothes. To find out more, head over to the Tips section.
Affirming our values
At Hast, we are convinced that it is up to brands to use their visibility to have a positive impact on our world and our ecosystems. That is why this year, we wanted to introduce you to personalities whose work, career and thinking inspire us, to be found in the Portraits section. We therefore try to provide quality content and highlight practices that we believe are virtuous and instructive.
A necessary adaptation
A collection released in a difficult context
At the beginning of February, the Hast team went to Marseille to shoot the campaign for the spring/summer collection . Two days full of encounters and a beautiful van with Hast banners later, the first images of the collection designed by our stylist Martina were released. We took the opportunity to meet local personalities. But on our return, the health crisis hit us hard! Lockdown, store closures... releasing the new collection is a real challenge. We have to adapt!
The health crisis is forcing us to rethink our roles and working methods
What values do we want to defend in this context? How can we communicate about our products while remaining empathetic and invested in the face of the unprecedented health situation? These are the first questions that the Hast team is asking itself, as it is adjusting to teleworking.
But it is also all the working habits within our production chain that need to be reviewed!
The closure of stores and their reopening requires us to manage stocks even more flexibly. A challenge for Hast, where we try to produce as close as possible to demand and with respect for the environment and workers.
Projects that promise for the future
Expansion of our locker room and total transparency
The year 2020 was a year of reflection but above all, and despite everything, of great progress!
Our wardrobe is expanding with the release of our first coats - the virgin wool coat and the new waxed cotton jacket. A desire we had for a long time and a successful challenge for the Hast team!
Many of the projects we had started working on are being confirmed, with the aim of offering you ever more transparency regarding the manufacturing of our products. In September, we took you to our Italian workshop to show you the inside story of Hast and we set up a new video format to answer all your questions. And to go further in our ecological commitment, we have also started to calculate our detailed carbon footprint. To be continued in 2021!
All these efforts have gradually paid off because we have had the pleasure of being featured in the pages of The Good Life and Challenges ! Two beautiful showcases that crown our efforts and encourage us to continue on this path.
A breath of fresh air within the Hast team
From this admittedly complicated context, the team has learned a lot, and has emerged stronger. Let us therefore conclude this 2020 review with the happy announcement of the arrival of two new people within the Hast family. Maxime, who is in charge of customer service, joined us at the beginning of 2020. And Pauline took over the reins of communication at the end of the year.
2020 was therefore a year full of lessons. 2021 will be turned towards the future, with a strong desire from the entire team to further affirm our commitments in terms of quality, ecology, and content!