In Italian, Alba nuova means “New Dawn”. More than a dawn, it is a promise. Of the magic of the first rays of light after the long night. Of that fleeting moment when nature, at daybreak, awakens and stretches before the light reasserts itself.
At the dawn of spring, it is to this idea of rebirth that we wanted to pay homage with the Alba nuova collection . A bright and sunny selection, resolutely placed under the sign of tenderness, the sweetness of life and delicacy.
A bridge between two seasons, between two universes, between two worlds. Presentation.
The Sweet Life according to HAST
Since 2012, we have been developing exceptional clothing designed for everyday life with passion and responsibility . Concerned about style and aware of the world , we develop demanding and timeless collections by carefully selecting the most beautiful natural and recycled materials.
Beneath its auroral modesty, our collection Alba nuova is no exception: you will sense an ode to European know-how, a reverence for craftsmanship and a celebration of elegance freed from injunctions.
In this first act, we invite you to discover pieces with an obvious charm, mixing - as usual - tailoring inspirations and subtle relaxation. In balance between irreverence and sophistication, our creations dance between dog and wolf, halfway between tradition and modernity. Bathed in sunlight in the unique atmosphere of the Villa Magnan, they evoke in unison a certain idea of the dolce vita.
Alba Nuova , the story of a rebirth
Between the lines of this new chapter, you will read a story written in warp and weft through exclusive materials overflowing with character. Among them, a trio of fabrics stands out:
- The Fresco. This pure merino wool fabric uses twisted yarns using a process called “High twist”. The combination of a natural thermoregulating fiber, a twist spinning and a relatively open weave gives a dry and supple armor with an impeccable drape. An incredibly airy canvas that can be used to dress breathable suits that are summer-proof.
- Ripstop. Recognizable among all, this windowpane fabric integrates, in the grid of the weave and at regular intervals, thicker reinforcement threads. Intended to prevent and limit snags, these reinforcements gave its name to Ripstop, literally meaning “Stop tears”. We love its texture and its graphic side, which is why we wanted to share it with you.
New season, new elegance
As you may have noticed, our spring-summer 2025 collection unveils a new silhouette. Imbued with a clear tailoring heritage , it revisits structured cuts with a more fluid approach, passionately focused on sunny days.
With mastery, waxed cotton tops, jackets with contrasting collars, wide-leg pants, mid-season knits and iconic shirts together redefine a very modern elegance. A distinction with marine and ocean influences, directly inspired by the Riviera style in its volumes and colors.
Timelessness presides over the new elegance carried by our Alba Nuova collection , transcending fashions and trends to affirm clean lines without being austere, pure cuts without being strict and an ethereal aesthetic without being nonchalant.
At a time when the countryside turns white
While our new Alba Nuova collection offers a refreshing vision of spring elegance , it obviously remains faithful to the fundamentals to which the HAST wardrobe has accustomed you.
Since 2012, our ethics have been based on two pillars that you are well aware of: the use of noble natural fibers and close collaboration with the best clothing workshops in Europe.
Like the rest of our creations, the pieces unveiled with Alba Nuova are entirely designed from natural or recycled raw materials. Similarly, their manufacture is entrusted, for the vast majority of them, to European partners recognized for their expertise and the quality of their work. Only some of our work jackets are manufactured outside the European Union, by Tunisian partners with whom we have been collaborating for many years.
Spring with spring
Putting their delicacy at the service of an assertive character, the pieces of the Alba Nuova collection combine breathable materials and generous cuts to dress the beautiful days in the most beautiful way. While waiting (impatiently) for the return of spring, we offer you a small selection of the pieces that have conquered the HAST team:
- The 100% cotton striped work jacket. A light background, vertical stripes and a contrasting emerald green collar, two beautiful patch pockets: it didn't take much to make the team members' hearts beat faster. It must be said that this sleeved piece has something inexplicably attractive. Don't you think?
- The 100% wool Fresco suit. There comes a time when warm wool suits must hibernate, and that's when the Fresco shows its face. All the advantages of wool without the disadvantage of heat, that's what it promises you to stay elegant above 20°C.
- The 85% cotton 15% linen ripstop overshirt. The overshirt is an interesting piece from a stylistic point of view and in terms of thermal performance. Although neglected, it is a great ally in mid-season. Worked in such a rich and original fabric, it becomes indispensable.
Of course, all our shirts - whether formal or casual - also catch our eye, but we are not very objective on this point. The shirt has been at the heart of the HAST wardrobe since the beginning, and we will always have a special attachment to this key piece of the men's wardrobe.
And you, what do you think of this new collection created with passion and love? What are your favorite pieces? Are you ready to enjoy, with us, the beauties and promises of the Alba Nuova ? So many questions to which we eagerly await the answers, longing to talk about them with you in store or on our social networks.
Until then, we wish you a wonderful time and send you our best wishes,
The HAST Team