The withdrawal percentage

Whether in fashion or other fields, certain themes remain relatively little covered, often due to a lack of teaching and because it is considered that these subjects do not sell.
On the contrary, we are convinced that it is essential to understand what you are buying. And of course, we therefore think it is important to explain our approach and our products to you. A good understanding of a subject allows you to better understand it, with a certain perspective and a more global vision (for example, a high titration is a sign of quality but also of a form of fragility).

We promise, it's not as technical as it sounds. In fact, we're going to explain why you sometimes feel a little tighter in a new shirt that you just washed.
Because yes, this feeling is very real. Of course, it varies depending on how you choose and wear a shirt: if you tend to buy your shirts quite loose, you may not even notice any difference.

Simply a measure of the shrinkage of the fabric. This percentage can vary depending on the raw material (we particularly distinguish between natural and synthetic materials), and the weave (the weave). For obvious reasons of comfort and quality, we choose to work only with natural materials such as cotton, linen or ramie.

Natural fibers are particularly sensitive to the phenomenon, which is due to attractions between molecules, called hydrogen bonds, which form during weaving.
When washing, hot water breaks down some of these bonds, which has the effect of relaxing the fabric. When the water evaporates during drying, the network of fibers is transformed, becoming denser and tighter.
For each of our fabrics, we agree with our suppliers on a maximum shrinkage margin (less than 2%) in order to guarantee that the original cut of your shirt is maintained over time. Please note that this shrinkage occurs from the first washes; then the fabric stabilizes and no longer moves.

No, choose a shirt that fits you. When trying on your shirt, make sure it fits your body shape (fitted or extra-fitted).

As a reminder, here are some points to check:

With the arrival of more fitted cuts in recent years, many of you want a shirt that is very close to the body. However, we advise you to take into account the slight shrinkage of the shirt when washing in order to avoid unpleasant surprises, especially with noble fabrics with a high count, which risk wearing out more quickly because of the high tension applied.