Here we are! If 2018 had initiated some changes at Hast, 2019 was an even more decisive year, with an intense reflection on how we wanted to evolve.
We asked ourselves several questions, but the most difficult was also the most obvious: what is our role as a brand in the face of current environmental challenges? Our research then focused more on responsible and sustainable materials and packaging.
Not counting the constant improvement of our customer service and the quality of our products, the other objectives of the year were certainly simpler but so complex to implement: a new website, the opening of a second Parisian boutique, as well as an expansion of our offer. Yes, in 1 year, that's quite a lot of work. And we're going to explain everything to you!
Towards a more transparent fashion
Sold out
Sales are not our thing. We have chosen to set fixed prices, with a reduced margin. So the possibility of making promotions is very limited, if not almost non-existent.
January 9, 2019: The sales are starting. Paradoxically, despite our positioning, this period remains one of the most important for us. We're off to a flying start, rather than offering discounts, we've chosen to reward your loyalty. We're partnering with the Horace brand and we're slipping a moisturizer into your order!
A huge success, this confirms our choice to focus on quality and fixed and fair prices rather than on disposable quantity at low prices! We have renewed the operation with the organic deodorant brand Respire for the summer sales, another success! A new surprise awaits you for the next sales period…
Committed collaborations
We have four this year. Horace, Respire, Panafrica and Opaark: all brands that place transparency and ethics at the heart of their identity. In our opinion, the concept of the brand going it alone with a traditional positioning, given the consequences for the planet, no longer makes sense. We are for forming a supportive community, for combining skills, for thinking together about ways to improve the way we consume. Through our various collaborations, our message is clear: support committed and human projects.
Compostable packaging on all our shirts
A project started in 2018, which finally saw the light of day almost a year later, after months of research and testing. Certainly one of the most important and complex projects of this year, as there were so many constraints and expectations on our side.
The year 2019 marked a turning point in the history of Hast
Since last September, all new shirt productions have been packaged in this new biodegradable and fully compostable packaging, which is safe for the environment. A great alternative when you consider that only 9% of plastics are recycled… leaving 91% of plastic waste unrecovered.
The launch of two eco-friendly shirts
Only two models, but on which we have bet everything: quality, ethics, ecology, traceability... We have developed our shirts in partnership with Albini, one of our oldest and most prestigious suppliers. Organic cotton or linen, chestnut dye, corozo or olive wood buttons, compostable packaging... all while keeping the price as affordable as possible, to democratize a more ecological fashion in a reasoned way. Our medium-term objective? Use whenever possible materials grown without pesticides and continue to offer natural and innovative materials.
Development at all levels
A new e-shop!
The big project at the beginning of the year, and which we have continued to improve since its launch in July. The Hast brand was born on the internet, and most of the sales are still made via our site. You are the best judges, we note each of your feedback to then extract the best from it. Improving our services necessarily involved a complete overhaul of our website, which we have made more ergonomic, with in particular photos worn, and more detailed descriptions as you wanted!
Opening of a new Parisian boutique
Welcome to Les Batignolles! Almost 3 years after our boutique in the Montorgueil district (chi va piano…), we set our sights on an old fur boutique on rue des Batignolles, through, bathed in light, with an old parquet floor and moldings that we really liked. A boutique with Parisian charm, which we took advantage of to imagine a refined, accessible, bright place where life is good (without fur…)! Our idea of luxury.
Development of our wardrobe
Since March, with our “Perspectives” collection, we have decided to expand our wardrobe and offer you new pieces such as work jackets, chinos and blazers. This fall, we have further expanded the range, with more sophisticated flannel pants, a collection of Italian merino wool sweaters, new high-end accessories and small leather goods. We had indeed met many renowned workshops for seven years because of our profession, and the desire naturally came to us to create a more complete wardrobe, composed of perfectly constructed basics, in materials that are always sought after. Once again, through your regular feedback and your multiple ideas, you have been the main architects of this success.
2019 marked a turning point in Hast's history. We hope that 2020 will be even more significant and full of good surprises!