The year 2024 is coming to an end, marking a milestone rich in bold projects and significant achievements. A look back at the highlights of this year that illustrates our ambition to combine elegance, sustainability and exceptional know-how.
A NEW SHOWCASE FOR HAST: HASTPARIS.COM
In 2024, we unveiled a completely redesigned version of our website, reflecting our commitment to delivering a premium customer experience. By switching from Prestashop to Shopify, we have reached a milestone in the quality of the service offered.
Our new platform, hastparis.com , is designed to be immersive and intuitive: high-quality videos and images highlight our creations, and the user journey has been optimized for perfect fluidity between our physical and digital stores. A transformation that enhances Hast's visual identity and supports our ambition to broaden our horizons.
SPRING-SUMMER 2024 COLLECTION: AN INVITATION TO TRAVEL
This year, our spring-summer collection celebrated a bohemian and romantic art of living, with bright and conscious pieces. Inspired by relaxed elegance, it embodied an ode to summer fun and creativity. Our designs continued to combine sustainability and aesthetics for a timeless and responsible men's wardrobe.
TEXTILE INNOVATION: THE REVERSIBLE MAC
One of the technical feats of the year was our reversible Mac , an ingenious and versatile piece designed to adapt to all styles. Both elegant and functional, this coat won over our customers with its clever design and impeccable finishes. A true demonstration of our quest for innovation and quality.
Learn more about the Reversible Mac
EXCEPTIONAL COLLABORATIONS: MANUFACTURE MÉTIS & SEVENTH WIDTH
This year, we have multiplied the enriching collaborations. Among them, our capsule with Manufacture Métis has put the spotlight on French artisanal know-how, with pieces made in a unique métis twill, combining undyed cotton and linen.
With Septième Largeur , we explored the world of shoes to complete our timeless looks. A perfect alliance between our worlds to offer a complete wardrobe, combining elegance and craftsmanship.
OUR ESSENTIALS ARE GETTING A MAKEOVER
In 2024, our essentials, pillars of our timeless wardrobe, have benefited from a complete update. True to our commitment to exceptional clothing, we have reworked the cuts, materials and finishes to offer even more comfort, durability and elegance. These must-have pieces, designed to last, perfectly embody our vision: simple but impeccable creations, suitable for all daily lives and all occasions.
Learn more about the new essentials collection
NEW STORES: AN EXPANDING REACH
In 2024, Hast continued its physical development with the opening of new addresses:
- Rue de Charonne in Paris , a place designed to reflect the elegance and contemporary spirit of our brand.
- Lille , where we opened our pop-up store in the heart of Old Lille, offering an immersive experience for the end-of-year celebrations.
These new locations strengthen our presence and bring us closer to our customers, who are ever more numerous and loyal.
FALL-WINTER 2024 COLLECTION: TRADITION AND MODERNITY
Our Fall-Winter 2024 collection is divided into two chapters, "Reflets d'Automne" and "De Marbre" , each celebrating the alliance between ancestral know-how and contemporary aesthetics. Natural materials, local manufacturing, and sustainable production are at the heart of this range designed to last and transcend eras.
AN EVER MORE STRONG COMMITMENT: THE NONA SOURCE CAPSULE
Our eco-responsible approach has been enriched by the collaboration with Nona Source , which promotes dormant stocks from luxury houses. Thanks to this capsule of seven pieces, we offer a second life to exceptional materials, embodying the idea that luxury and responsibility can coexist harmoniously.
Discover this exclusive capsule
TOWARDS 2025: A NEW PAGE TO WRITE TOGETHER
As 2024 draws to a close, we are already looking to the future with many projects in the pipeline: new collaborations, additional stores, and ever more ambitious collections. Thank you, our community, for your loyalty and trust. Together, we are building a future where fashion combines ethics, quality and sustainability.
See you in 2025 to continue this wonderful adventure!