La veste selvedge rouge, "l'upcyclée" - 06

The red selvedge jacket, “upcycled” - 06

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If Hast's story began with the shirt , it naturally continued with another famous sleeved piece: the work jacket . A monument of the men's wardrobe and a flagship item of French cultural heritage , this garment inherited from the Industrial Revolution has literally never ceased to inspire us (and seduce you).


For several years, we have taken the decision to interpret it by skillfully mixing tradition and modernity, cultivating both its working-class roots and its extraordinary capacity for adaptation . Capitalizing on our expertise in shirtmaking, we have enhanced our latest collections with elegant and authentic work jackets, adapted to the requirements of the modern workers who make up our clientele. Models from yesteryear, favored by craftsmen for their utilitarian virtues, we have preserved the charm and practicality ; to which we have injected a very contemporary elegance via bold materials , original colors and high-end finishes .


A nod to this unalterable passion for the most tricolor of clothes (as well as its continued appropriation by artists), we wanted to include a work jacket in our capsule collection . In a limited edition, you will therefore find this little marvel among the ten icons published exclusively for the occasion.

Want to know everything about its making?

Entering the pantheon of clothing, the work jacket is basically a pragmatic piece: it must protect workers and make their lives easier. The first mission is generally ensured by a robust material that is resistant to heat, cuts and other inconveniences; while the second is accomplished by generous patch pockets allowing the transport of tools. From the carpenter's smock to the very famous "work overalls" , it is this dual function that presides over the development of any worker jacket worthy of the name. Replace oil stains with paint splashes and wrenches with paintbrushes, you will understand why many artists have quickly got their hands on the best friend of manual workers.


With our selvedge painter jacket , we wanted to pay a strong tribute to this unique route. To start, we obviously paid tribute to the traditional design of the piece: a straight cut, three patch pockets, five horn buttons on the throat and a magnificent signet collar . These elements have forged the legend of the work jacket over the decades and there was no question of doing without them. To these structuring invariants, we added our touch by setting our sights on an absolutely sensational material: a blood red Japanese selvedge denim .
This cotton serge with a finished edge, recognizable among other things by its famous border, is obtained on special looms that are becoming increasingly rare. In addition to the richness of its texture and its more expressive hand, selvedge is much stronger than classic denim due to the singularity of its production method.


Luckily, we got our hands on this material through Nona Source , a unique platform that resells dormant stocks from LVMH group houses. The tone is set. While looking for something to dress our work jacket, we came across this roll of material in a red that you know well (for being your servant) and were left speechless. A selvedge denim in this shade was precisely the synthesis we were looking for between robustness and originality , between reliability and audacity , between yesterday and today.

Associated with the historical codes of the work jacket, this upcycled material injects Hast's DNA into the heart of a garment canonized by two centuries of good and loyal service. Between loyalty and independence, respect and responsibility, consistency and conscience , our selvedge painter jacket embodies the vision we have been carrying for 10 years: placing our values ​​of honesty , requirement and authenticity at the service of style... and vice versa.

Limitless versatility

Adopted by the working class from the early days of the industrial revolution to the present day, appropriated by artists over time, adored by advocates of workwear style , the work jacket has largely proven its versatility . For years, we have been exploring its potential by declining it in different materials and colors, all without exhausting its unfathomable resources.


While it flourishes in the first degree in the company of chinos, it does not hesitate to play the role of jacket in a more formal "fostume" , including with a tie. Clearly boundless, its versatility is extreme and allows the work jacket to integrate into all looks , from the most casual to the most formal.


In this exclusive, colorful version, it's a safe bet that she will take this role very seriously to open up opportunities for memorable looks . On a T-shirt, a shirt or a fine sweater, paired with jeans or suit pants, wide open or closed all the way to the top, you'll just have to put it on to avoid making a mistake.

How to maintain the red selvedge jacket?

Since this piece is meant to be worn over your clothes, it shouldn't get dirty too quickly. As a result, two to three washes a year will be more than enough to keep it clean and immaculate. Between these major cleanings, a few dozen minutes in the open air on a hanger will allow it to air out, remove any odors, and disinfect it. As for the cleaning itself, we strongly recommend that you do it by hand , in barely lukewarm water with an organic detergent. Once this is done, squeeze it to remove most of the water, but avoid wringing it out, as this could damage the cotton fibers. Just let it dry on a wooden hanger until you can wear it again for new adventures.

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