Vos plus beaux souvenirs s’habillent aujourd’hui

Your most beautiful memories are dressed today

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This time, here we are: it is time to declare open the great season of ceremonies . Weddings, of course, but also baptisms, festivals, bachelor parties, birthdays and other garden parties. Every year at this time, the sunshine and temperatures make these events flourish in all four corners of the country, sowing at the same time happiness and trouble in the hearts of the protagonists. Happiness, for obvious reasons; trouble, when the question of the appropriate outfit arises.

This year, we have decided to take the lead by concocting a selection worthy of these great occasions. An anthology taken from our spring-summer 2023 collection, designed to enhance each of these hours of joy.


An ode to lightness, naturally.

To honor the season of ceremonies , weddings and other garden parties with style without risking overheating, there are three parameters to consider: the materials, the cut and the color palette . Three parameters that we have obviously taken care of to allow you to ward off the assaults of the thermometer.

In terms of materials, we have given pride of place to organic cotton and linen. Combined or worked separately, they capitalize on their respective properties to provide fabrics that are naturally soft and airy, absorbent and breathable , textured and thermoregulating. Alongside them, other ecological materials are making a place in the sun, such as tencel . Produced from wood fiber, it is in the spotlight on one of the strongest pieces in this collection: the green and ecru short-sleeved shirt.

In terms of cut, we have generally chiseled out larger volumes to allow air to circulate. Without straying from the timeless lines that you love at Hast, we have distanced ourselves from the close-fitting cuts that, as everyone knows, are quite painful in summer. Anyone who has ever experienced the "steam oven" effect of overly fitted clothing will welcome our straight and casual cuts with a sense of relief.

Finally, the colors of this collection are only order and beauty, luxury, calm and voluptuousness. Whether you are celebrating a wedding, a baptism or a birthday, you will only have to pick from their luminous shades to find the ones that suit you. Associated with the relief of the selected materials , these equally natural colors will fabulously take the light… and you with them.

The temptation of the total look

Is the suit banned in summer? The heat might suggest it, but it couldn't be further from the truth. While it is understood that a three-piece flannel suit would be unfortunate, it is entirely possible to rely on summer materials to tame the suit, even in the middle of July. If the occasion or your desires require it, here are those you can count on:

The light khaki linen and cotton suit . Light and breathable, it attracts light and compliments without going overboard. Moreover, its fabric is only 215 gr/m2.

A fairly strong piece, we advise you to aim for sobriety when matching it, for example with an undyed t-shirt or a white pima cotton shirt.

Need to pull out all the stops? The texture and color of our patterned green tie will match those of the suit to perfect the ensemble.

The ecru linen suit . Elegant lines, natural material and ultra-light construction are put to the service of a two-piece suit that is summer-proof.

To the immaculate paleness of the suit, we suggest you associate a more colorful piece to avoid the monotony of monochrome. Why not a green striped shirt , a chambray popover or a colorful pastel t-shirt ?

If you feel like accessorizing, aim for a silk pocket square , for example, but remember that it is forbidden to overshadow the groom...

As you know, you can't go wrong with a blue suit. Even more so with a blue suit in virgin wool from Marzotto. A little heavier than the previous two, we recommend this one for the off-season or cool summer evenings.

More sober, this navy blue fabric will tolerate more fantasy. A coral striped shirt and a club tie ? For example. All with an embroidered cap in an Ivy League style? Come on, let's be crazy.

Mismatched elegance

More permissive, the beautiful season provides a great opportunity to vary the pleasures. In the kingdom of casual chic, mismatched looks are king ; and we offer you a few assortments to take your place on the throne.

A reissue of the two-pleat linen and cotton trousers designed for our tenth anniversary, this model offers you a wide range of possibilities for the summer.

For maximum elegance, you will probably want to wear it with a light shirt and a light jacket in fresco wool, and we would not object to this combination. In a casual register, nothing will prevent you from pairing it with a short-sleeved seersucker or Cuban collar shirt or a barely buttoned linen and cotton shirt.

This is the kind of piece that can do it all. Between boldness and classicism , our 100% linen chipped blue jacket gives you plenty of choice when it comes to creating mismatched outfits.

With chinos, a white T-shirt and a cap, you will bet on his toupee with brilliance. On the other hand, nothing prevents you from taking his elegance literally and displaying it in a style with sartorial inspirations. With a striped poplin shirt and ecru pleated trousers ? Yes, for example, or with cotton-hemp trousers and a white and green shirt with a large collar . The em-bar-ras of choice.

A strong and lightweight piece, our summer pants in 55% cotton and 45% linen are for those who have been forced to wear shorts by the temperatures. Don't panic, you'll be able to come back with this airy, breathable and absorbent piece.

To celebrate, we recommend you frame it with canvas sneakers and a colorful shirt. If you prefer loafers and a supima cotton polo, don't count on us to disapprove. Men of taste that you are.

Make it short.

Shorts , precisely! In case of strong heat, there is no doubt that you will be tempted by its charms. These are made of cotton (76%) and linen (24%) , but you will find many others for all your desires: a more classic model in 100% cotton , a dressy version with two pleats and lots of style; and even a submersible version commonly called "swimsuit". No matter which one you choose for your festivities, never forget the little one: you would neither be the first nor the last to end up in the water before dessert, would you?

Our favorites.

As you might expect, it is impossible for us to "choose" between the pieces in our spring-summer 2023 collection . However, we can tell you which ones, in our eyes, are the most stylistically distinctive. Not that they are harder to wear, they reflect a stronger bias and can enhance an otherwise too-sober outfit:

Making a remarkable and noted comeback, the blue five-pocket is to summer what the straight flush is to poker. With our ecru organic cotton jeans, you will have plenty of time to see it for yourself by pairing it with our natural t-shirts, our linen shirts or our polo shirts.

And since it's time for confidences, we find it simply wonderful in duo with our merino wool polo neck sweater. The roughness of the denim meets the soft fluidity of the knit, and here we are somewhere in poetry. A little freshness? Put on a work jacket and that's it.

Speaking of jackets , it’s hard to miss this one.

Made by a Portuguese workshop specializing in the art of tailoring, our unstructured tailored jacket stands out with a studied refinement that is half-relaxed and half-distinguished.

Afraid of being hot? Its breathable cotton woven fabric should reassure you. A versatile piece, in mottled blue , emblem of Hast inspirations and witness to your future memories. Watch out, gem.

Adored by some, decried by others, respected by us: the shirt is back in color with this 100% natural version in cotton, linen and ramie. As if its short sleeves and this alloy of materials were not enough, here we are adding a pair of strings to its bow: two chest patch pockets and an evocative Cuban collar. A strong piece? Yes seńor, but also and above all a pleasure piece.

It's the middle of August. The weather is nice. It's hot. Very hot, even. You only have to look at the backs of the other guests to realize it. Fortunately, everything is going well for you. Not only have you not been targeted by the sweat rings, but you also look extraordinary. Magic? Sort of, but let's say cotton muslin shirt.

PS: Accessorize.

Some platitudes bear repeating, and this is one of them: with clothing options limited during the summer months, we encourage you to go all out on accessories . There you have it.

The first Hast sunglasses arrive just in time for the first rays of summer, and we wanted to share them with you. 100% acetate , solid black color, category 3 lenses : ideal for adding grain to your outfit while protecting the one you care about like the apple of your eye: the apple of your eye.

It may be a detail to you, but to us this pocket square means a lot. Elegance is sometimes played out in details that are not; and this accessory in silk rolled by hand in Italy is one of them. Folded in the pocket of a jacket with a falsely neglected air, it can make all the difference.

Is a summer without headwear even a summer? The answer is no, at least not without the risk of sunstroke. The queen of headwear, the cap is the crowning glory of any summer outfit worthy of the name, and what better way to do so than by proudly displaying your values?

Hoping that this selection inspires you to create compositions that match your summer events, we wish you a great season!

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